I played with several paper doll sets back in the '50s and '60s. Marge and Gower Champion, dancers from Broadway and movie musicals, was a set my mother was excited for me to have. I didn't really know who the couple were but I enjoyed dressing both a girl and a boy figure. Cutting out the pieces was a pain, and if not done carefully you might snip off the wrap-around flap that held the paper costume to the cardboard doll. They stood up by means of a folded flap in the back or by fitting the bottom into a triangular platform wedge. Playing with the paper dolls required a lot of "self-talk" conversation with me speaking for the characters as I moved them around my room to a dance, the soda shop, a party, etc. Sometimes a girlfriend would come over and we would each choose a specific doll to "control." Being in charge of the doll was a power skill we young girls cultivated, deciding who was wearing what and where they were going. There were many accessories to go with the outfits such as purses, hats, gloves, shoes, and even pets. It was a great mix and match game.
Various character paper dolls were often inserts in magazines and newspapers. Over time the dolls were printed on paper that was perforated around the designs allowing you to remove them easily rather than having to cut them out. Eventually the modern sets were "magic" thin cling-on vinyl that could be applied and removed repeatedly without permanently sticking.